Good Axe Designs is a boutique design studio that elevates visionary entrepreneurs and businesses out to make this world better.

We are enablers for good. We innovate, collaborate and create with folks to inspire a wave of positive, socially conscious change. Together, we help you understand and express your business. 

Forging brands, websites, photography and videos... 
We design good, for the greater good.


Meet Good Axe


Nadia Payan
Founder & Creative Director

Visioning the future of the Good Axe studio is Nadia. She is all about beauty and purpose, living free, light and love, and making every aspect of her life a work of art. 

Nadia is an award-winning creative with a strong strategic vision and distinctive style. She brings in An ideas stream, branding specialist and compulsive maker of things, Nadia’s main focus above all is beauty and purpose.

With her infectious energy and enthusiasm, Nadia pours passion into everything she does: overseeing the creative process, driving business development, and offering inspiration.

She teaches Pop Culture Engineering and Personal Branding at the Miami Ad School, where she cultivates the next wave of creative professionals.

She has spoken about soul-aligned branding at events such as Latina bloggers conference #WeAllGrow Miami and Monica Shah’s Best Year Yet Bootcamp. She has also been a guest lecturer and speaker at the University of Florida.

Read more about Nadia.


Karol Gomez

Karol is a creative spirit and soulful artist currently developing her graphic design skills. A true believer that a great brand is made of pure soul and strategy. When she's not online or teaching herself calligraphy, she's flipping, bending and turning on her silks, chasing the dream of performing at “The Big Tent”. 



Sunny Miami

Aerial silks & yoga


Ash Johns
Strategic Project Manager

Ash is a Jill of all trades with the perfect mix of entrepreneurial business skills, creative drive and spiritual accountability. As our Strategic Project Manager, she believes in directing the energetic flow of projects to successful completion. When she's not forecasting needs, Ash leads women's spiritual retreats & cultural immersions around the world. 



Bali, Indonesia / Chiang Mai, Thailand

Brown Sugar & Inception


At the core of Good Axe is freedom, which means that we're constantly going with the ebb and flow of our clients' needs to ensure that we have the right person for every single job.

Think you'd like to work alongside the Good Axe team? Reach out.