The Flow (how it all works):
Overall, the brand strategy sessions process takes 2-4 sessions. Because although we are all connected and intertwined, no one is exactly a cookie cutter version of another person. And that combination of what’s similar and what’s different between us all is what I live for.
Depending on what comes up during our time together and your best learning style, we will plan to meet between two and four times. Blame the Montessorian in me.
The whole process takes about 4-6 weeks, depending on the number of sessions we end up having.
Before even meeting, I’ll send over a worksheet for you to fill out. It’s a no-pressure way of getting those creative brain waves flowing. To get your spirit in the right space. To bring your organization or business to the front of that beautiful cerebellum you have.
We’ll meet for 3-3.5 hours during our first session. Virtual if you’re not in South Florida, with the option to meet in real life if you are nearby (or want to fly in and vacation in Miami).
During this time, we will typically…
do a meditation to connect you with the soul of your organization
get clear on your values and how they can be integrated as the foundational brand pillars for your business or organization
understand the nuances of what differentiates you from your competitors through these value-based pillars
develop strategic, personalized plans around topics such as:
getting clear on your target market and how to reach them
develop a positioning statement
integrating your brand pillars into your look & feel and messaging
developing your brand story, how to hire creative freelancers that align with your brand
develop packaging ideas
website design and flow audit
authentic social media strategy that you can actually implement
your brand story and personality, and more.
This. Is. A. Game. Changer. And where the magic truly happens.
From that first mega-session, I’ll head into my design cave and begin writing up and expanding on our session.
For each brand strategy session, I make a brand strategy guide document that is loaded with information, strategy, clarity and steps to take for your brand.
If you are an audio-visual learner:
We meet for a second session of 30 mins so I can present the document to you.
If you are a reader learner:
I send the document over to you via email so you can sit with it and digest the information being presented.
Once you’ve had a chance to take in the strategy document and really take in the information, we’ll discuss if there are any questions and/or changes. This will typically take another 1 or 2 sessions of about 30 mins each.
When we are complete with our sessions, your document will range from 15-25 pages of branding, creative and marketing strategy for your organization or business.
You’ll also have a one-page version of the document, which is a client favorite!
I often get emails from past brand strategy session people saying that they keep a print out at their desk at all times and send it out to anyone that works with them.