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create to grow
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A simple, organic process to gain clarity on your creative strategy.

Brand strategy sessions are co-creative brainstorming, planning and ideating for your organization.

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The Flow (how it all works):

Overall, the brand strategy sessions process takes 2-4 sessions. Because although we are all connected and intertwined, no one is exactly a cookie cutter version of another person. And that combination of what’s similar and what’s different between us all is what I live for.

Depending on what comes up during our time together and your best learning style, we will plan to meet between two and four times. Blame the Montessorian in me.

The whole process takes about 4-6 weeks, depending on the number of sessions we end up having.

Prework

Before even meeting, I’ll send over a worksheet for you to fill out. It’s a no-pressure way of getting those creative brain waves flowing. To get your spirit in the right space. To bring your organization or business to the front of that beautiful cerebellum you have.


Session One

We’ll meet for 3-3.5 hours during our first session. Virtual if you’re not in South Florida, with the option to meet in real life if you are nearby (or want to fly in and vacation in Miami).

During this time, we will typically…

  • do a meditation to connect you with the soul of your organization

  • get clear on your values and how they can be integrated as the foundational brand pillars for your business or organization

  • understand the nuances of what differentiates you from your competitors through these value-based pillars

  • develop strategic, personalized plans around topics such as:

    • getting clear on your target market and how to reach them

    • develop a positioning statement

    • integrating your brand pillars into your look & feel and messaging

    • developing your brand story, how to hire creative freelancers that align with your brand

    • develop packaging ideas

    • website design and flow audit

    • authentic social media strategy that you can actually implement

    • your brand story and personality, and more.

This. Is. A. Game. Changer. And where the magic truly happens.


Sessions Two-Four

From that first mega-session, I’ll head into my design cave and begin writing up and expanding on our session.

For each brand strategy session, I make a brand strategy guide document that is loaded with information, strategy, clarity and steps to take for your brand.

If you are an audio-visual learner:
We meet for a second session of 30 mins so I can present the document to you.

If you are a reader learner:
I send the document over to you via email so you can sit with it and digest the information being presented.

Once you’ve had a chance to take in the strategy document and really take in the information, we’ll discuss if there are any questions and/or changes. This will typically take another 1 or 2 sessions of about 30 mins each.


Final Documents

When we are complete with our sessions, your document will range from 15-25 pages of branding, creative and marketing strategy for your organization or business.

You’ll also have a one-page version of the document, which is a client favorite!

I often get emails from past brand strategy session people saying that they keep a print out at their desk at all times and send it out to anyone that works with them.

 

What’s been said about the brand strategy sessions:

I built my brand from the ground up, and having worked in media and brand development felt like there wasn’t much more a “session” could give me that I didn’t already know. I was dead wrong.

I think the biggest impact for me was that I failed to realize:
A. How much of this stuff I was clear on and was floating around in my head.
B. That the game I’m playing with my business and in the world is far bigger than my immediate offerings.

This is a program that can work for you no matter where you are in your business. If you’re new, you need it. If you’ve been at it for a while, you need it. If you just need to remember your “Why”, this will do it.
— Hassan Sayyed, Haus Urban
With our brand strategy session, I got clear on my business direction and target market. My values in how they are so much part of my business as well as uncompromising.
— Domenica Lewis, stylist and product-maker at I Dig Your Hair
 
My brand strategy session with Nadia felt like a super creative coffee date with a best girlfriend - one with super valuable insight and input! I love that Nadia ‘gets’ my business, my messaging and my clients. It felt like we were partners in the creative process and that’s exactly what I was looking for.
— Rachel Anzalone, marketing coach
The strategy sessions with Nadia end up being a lot more than you expect. I was looking for a direction for my business and it turned into finding direction for myself as an individual. Once we nailed that down, structuring the business came naturally. She has this magic ability to make sense of all the mumble jumble I spilled out.
— Candice Jackson, Boston-based photographer


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A December 2018 Sale.

2018 was a tumultuous and transformative year for many, many, maaannny of us.

Although it was painful at times, I have loved every second of the deep learnings I received in my life and business over the last twelve months. And that is the inspiration for this end of year Brand Strategy Sessions sale: integration of life’s lessons into your business and organization.

Because Truth sets us all Free.

Free to create something meaningful. And for that creation to allow us to thrive in the harsh systems we live in now.

For those of you wanting to get crystal clear on your brand strategy, creative look and feel and social media strategy... Here's a December steal that you are hearing about first.

 

 

For the entire month of December, I'll be opening 16 slots for my brand strategy sessions at 24% off.

And you'll be able to book your session between December and March of 2019. It's a powerful way for you to hone in on your organization's vision and goals... and chart out a path to get there.

 

 
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The truth is we’re all in this together.

 
 

Sale details.

Pricing.

  • The price of a brand strategy sessions is currently $1,200 until January 1st, 2019

  • In 2019, the price for brand strategy sessions will increase so this is your last chance to get 24% off the current price of $1,200.

    This breaks down to a price of $912 for your brand strategy session booked during this December sale.

  • Can be payed in two payments of $456


Timing.

And you'll be able to book your session between December and March of 2019. The whole process takes about 4-6 weeks to complete.


Giving Back.

Oh, and 10% of revenue will be split between two non-profit organizations doing incredible work: Nyah Project and Project Soar Morocco.

Because money is energy, and I'd like ours to make the next generation more empathic and liberated than the last.


Ready to book your brand strategy session?

Reach out and email me at heyfriend@nadiapayan.com or fill out the Contact form.

 
 
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