A Comprehensive Guide to Branding
A Conscious, Creative Business.
(So you can be the creator of your own brand)
WATCH THE SKILLSHARE TRAILER:
(So you can be the creator of your own brand)
WATCH THE SKILLSHARE TRAILER:
We're the dreamers, the doers, the ones who can see things differently.
A vision for a life and business that makes your heart sing.
Living a life that completely aligns with your values.
Doing work that creates waves of positive change in the world.
Running your own business that vibrates at your unique frequency.
But… something’s missing:
You lack the clarity and confidence to communicate your vision to the world.
You know you need a logo, a website, social media graphics, and so much more…
But you don't know where to begin...
Visionary Branding Course uses video lessons and live quarterly Q&A sessions to teach you how to create a values-aligned brand strategy for your conscious business.
I'm not going to teach you every aspect of design and branding - that would be incredibly overwhelming and time-consuming.
Instead, you'll receive simple, practical tutorials on the basics of brand strategy and design. You’ll learn how to make your business align with your vision and values and how to translate that unique vibration of your brand into beautiful visuals like a logo, social media graphic templates, and more.
I desire to help you build a business that supports the vision in your heart.
The best part? You’ll no longer be living a life where your business is stuck in a dream-state. Your business will be alive and vibrant, ready to grow and thrive!
The Visionary Branding Course modules are all uploaded and ready to go dive right into. This creates a dynamic that works for you — whether you like to binge on your brand over a weekend or work through every module with time and space.
You’ll be able to meet the other folks taking the course with you and ask me questions about your process, brand strategy, designs, websites, etc.
The course content is broken down into four main modules, designed to transition you easily from your brand foundation to designing your new brand identity.
Connecting with the soul of your business
Uncovering how to create your business from a soul-centric place.
Embodying the Mindset of A Conscious Business Owner: Developing a business from this space involves a specific mindset.
Clarifying Your Vision: A meditation that allows you to get in touch with your business and see where it wants to take you
Owning Your Unique Value: Discovering what your unique value proposition is as a business owner.
Translating your values and vision into a clear brand foundation.
What is Branding?: Learning how to create a fully-fleshed out brand (hint: it’s more than your logo)
Clarifying Brand Pillars: Getting clear on your core values and how they guide your business branding and decision-making
Your Core Audience: Figuring out who your community is and how to connect with them from an authentic place
Establishing Your Tone & Voice: Selecting keywords that will become the basis of how your brand interacts with others
Getting Yourself Out There: How to introduce yourself to others in a way that’s clear and confident
Introducing your conscious business with confidence
Creating a brand that looks and feels like you.
Designing your way into a visual identity that feels like you.
Color Psychology: How to choose colors for your brand that is multi-use and aligns with your brand
Creating a Moodboard: How to pull together the right inspiration images to set an aligned and powerful aesthetic for your visual identity
Photography: Basics of DIY photography and how to choose great photos to develop a consistent look for blog posts, web design and social media
Brand elements: Illustrations, icons, graphic shapes… learn how these items can pull your brand together into an experience that is cohesive and memorable
Typography & Fonts: Learn how to make smart font decisions for your look
Logos: Create your very own logo using all the elements we’ve learned! Covers logo best practices and what variations of your logo you will need for your business
Composition: Understanding key underlying principles of composition so you can create designs and choose brand assets in a way that makes sense for differing, specific needs
Brand Style Board: Integrating all the different elements into one document so you can see how your brand elements work together
This module is not included in the Skillshare version of this course
Building out lasting impact with your business from before you launch.
A Changing World For Good: Discovery why good is now the ultimate way to do business and how it is backed by research
Doing Good As A Service Business: How to think about being a conscious business as a service-based business
Doing Good As A Product Business: How to think about being a conscious business as a product-based business
Reaching Out: How to find like-minded communities, influencers and businesses that would love how you’re doing good
Certifications & Organizations: Learn about the different ways to make your do-gooder tendencies official and distinctive
Create the change you desire to see in the world.
My name is Nadia Payan, and I'm an artist, graphic designer, and conscious brand strategist devoted to education and beauty in the day-to-day.
I've had 6 years of formal training in advertising, strategy and design and over 10 years of experience in advertising and marketing strategy, campaigns and design working with big box brands for big box advertising agencies.
The problem was that these brands were not aligned with my values. They had no soul.
Since launching my business in 2015, I have collaborated with dozens of businesses to create brand strategies and designs that are steeped in meaning and purpose. These conscious business owners have one thing in common: They all desire to live a life of meaning, impact and positive change.
I believe that if people created businesses from their innermost desires, the world would be a better place. When businesses are created from a space of values and positive impact, magic happens.
Visionary Branding Course came to life because my innermost desire is to be a part of the conscious business movement by helping others (like you) launch their businesses so that they can begin their own positive impact on the planet.
I also know when you first embark on your entrepreneurial journey you just don’t have thousands of dollars to invest in custom design (yet!). So this course is available to you at an affordable investment - one that you can make happen even if you haven’t made your first sale. You’ll finish this course with clarity on your brand strategy along with supporting designs… all in the name of you making a living through creating positive change.
If you run a creative business, you'll run across brand design needs on a consistent basis. This course will equip you to create branded graphics as those needs arrive.
Custom blog graphics and media kits have the potential to level up your blog and make it more professional. These items can set you apart from the millions of other blogs out there.
For those whose work spiritual work and healing, creating a consistent brand will only amplify the reach of the work you already do. This course will equip you to create branded graphics as the need arises in your business.
Whether you're a calligrapher, illustrator, hobbyist, photographer or painter, the ability to present yourself in a way that is aligned with your artistic and also professional, will open you up to great opportunities in an increasingly digital age.
(This option include Module 4, Skillshare does not)
20+ Video Lessons
Walk-through tutorials using Google Draw
Pre-designed templates for your moodboard & brand style board
Worksheets to help you apply the course content
Two 30 minute brand strategy calls with Nadia to ask questions, review your work and get insight on how to tie your brand together for your specific brand. Calls must be booked within 3 months of course enrollment
There are a few differences between signing up for Visionary Branding Course through this site versus Skillshare.
On Skillshare, you will have access to the course as long as you remain a member of the Skillshare platform. Should you leave the membership, you will no longer have access to the course. When signing up to Visionary Branding Course here, you have lifetime access to the course
When signing up to Visionary Branding Course on directly through this page, you get access to Module 4 on how to create a conscious business
Signing up directly through this page is the only way to get one-to-one sessions with me so we can answer any questions for your specific brand as you develop your assets
The course is completely self-paced so you can go as quickly or as slowly as you desire. In my experience, with something as creative and personal as branding, people process the material at very different speeds. Sometimes a weekend binge is what makes sense. Sometimes, you build your brand over the next 6 months. Sometimes we get things started and need to review and revise. There is no "locked" content so you get access to everything straightaway.
In an effort to make this course as accessible as possible, I’ve created all the templates in Google Draw with step-by-step tutorials on using them.
No need to get access to, or learn programs like Photoshop or Illustrator.
I am confident that this content can help anyone get clarity around their creative business and design branding they love. However, if you complete every worksheet in the course and still don't feel I've delivered on that promise, then I'm happy to offer you a full refund. There is nothing to lose!
Contact me directly by clicking here - I'm happy to answer any questions you have
I believe that we expand to fill the containers with which we are greeted. Travel has played such a huge role in my life — it's allowed me to see beyond myself and connect with people from all walks of life. Travel is my lens to humanity.
Enter Nyah Project - a Miami-based non-profit organization that provides fellowships for diverse youth from underserved communities to experience worlds beyond them and discover their true purpose.
4% of all revenue made from all sales will make its way to supporting Nyah Project and Project Soar Morocco. Learn more about this here.
TOTAL DONATIONS TO DATE: $1034 🌍 🌎 🌏
© Good Axe, Inc dba Nadia Payan 2014-Present