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Entrepreneurs are a special breed...

We're the dreamers, the doers, the ones who can see things differently.


A vision for a life and business that makes your heart sing.
Living a life that completely aligns with your values.
Doing work that creates waves of positive change in the world.
Running your own business that vibrates at your unique frequency.

But… something’s missing:

You lack the clarity and confidence to communicate your vision to the world.
You know you need a logo, a website, social media graphics, and so much more…

But you don't know where to begin...


Introducing Visionary Branding Course.

Visionary Branding Course uses video lessons, worksheets and ready-to-use templates to show you how to create a values-aligned brand strategy for your conscious business.

I'm not going to teach you every aspect of design and branding - that would be incredibly overwhelming and time-consuming.

Instead, you'll receive simple, practical tutorials on the basics of brand strategy and design. You’ll learn how to make your business align with your vision and values and how to translate that unique vibration of your brand into beautiful visuals like a logo, social media graphic templates, and more.

I desire to help you build a business that supports the vision in your heart.

The best part? You’ll no longer be living a life where your business is stuck in a dream-state. Your business will be alive and vibrant, ready to grow and thrive!



Instructional videos that walk you through every step of the way with examples

Lifetime access to the lessons and bonus files

A comprehensive worksheets filled with guides, exercises and resources

And practice files to help you follow along with key lessons


The journey we’ll go on together…

The Visionary Branding Course modules are all uploaded and ready to go dive right into. This creates a dynamic that works for you — whether you like to binge on your brand over a weekend or work through every module with time and space.

You’ll be able to meet the other folks taking the course with you and ask me questions about your process, brand strategy, designs, websites, etc.

The course content is broken down into four main modules, designed to transition you easily from your brand foundation to designing your new brand identity. 



Connecting with the soul of your business


Uncovering how to create your business from a soul-centric place.
Lessons include...

  • Embodying the Mindset of A Conscious Business Owner: Developing a business from this space involves a specific mindset.

  • Clarifying Your Vision: A meditation that allows you to get in touch with your business and see where it wants to take you

  • Owning Your Unique Value: Discovering what your unique value proposition is as a business owner.




Translating your values and vision into a clear brand foundation.
Lessons include...

  • What is Branding?: Learning how to create a fully-fleshed out brand (hint: it’s more than your logo)

  • Clarifying Brand Pillars: Getting clear on your core values and how they guide your business branding and decision-making

  • Your Core Audience: Figuring out who your community is and how to connect with them from an authentic place

  • Establishing Your Tone & Voice: Selecting keywords that will become the basis of how your brand interacts with others

  • Getting Yourself Out There: How to introduce yourself to others in a way that’s clear and confident


Introducing your conscious business with confidence



Creating a brand that looks and feels like you.


Designing your way into a visual identity that feels like you.
Lessons include...

  • Color Psychology: How to choose colors for your brand that is multi-use and aligns with your brand

  • Creating a Moodboard: How to pull together the right inspiration images to set an aligned and powerful aesthetic for your visual identity

  • Photography: Basics of DIY photography and how to choose great photos to develop a consistent look for blog posts, web design and social media

  • Brand elements: Illustrations, icons, graphic shapes… learn how these items can pull your brand together into an experience that is cohesive and memorable

  • Typography & Fonts: Learn how to make smart font decisions for your look

  • Logos: Create your very own logo using all the elements we’ve learned! Covers logo best practices and what variations of your logo you will need for your business

  • Composition: Understanding key underlying principles of composition so you can create designs and choose brand assets in a way that makes sense for differing, specific needs

  • Brand Style Board: Integrating all the different elements into one document so you can see how your brand elements work together




This module is not included in the Skillshare version of this course

Building out lasting impact with your business from before you launch.
Lessons include...

  • A Changing World For Good: Discovery why good is now the ultimate way to do business and how it is backed by research

  • Doing Good As A Service Business: How to think about being a conscious business as a service-based business

  • Doing Good As A Product Business: How to think about being a conscious business as a product-based business

  • Reaching Out: How to find like-minded communities, influencers and businesses that would love how you’re doing good

  • Certifications & Organizations: Learn about the different ways to make your do-gooder tendencies official and distinctive


Create the change you desire to see in the world.


This course takes you from a foggy business idea to a clear vision of your business with a custom brand strategy that is beautiful, professional and made up of who you truly are.


 Why you can trust me

My name is Nadia Payan, and I'm an artist, graphic designer, and conscious brand strategist devoted to education and beauty in the day-to-day.

I've had 6 years of formal training in advertising, strategy and design and over 10 years of experience in advertising and marketing strategy, campaigns and design working with big box brands for big box advertising agencies.

The problem was that these brands were not aligned with my values. They had no soul.

Since launching my business in 2015, I have collaborated with dozens of businesses to create brand strategies and designs that are steeped in meaning and purpose. These conscious business owners have one thing in common: They all desire to live a life of meaning, impact and positive change.



I believe that if people created businesses from their innermost desires, the world would be a better place. When businesses are created from a space of values and positive impact, magic happens.

Visionary Branding Course came to life because my innermost desire is to be a part of the conscious business movement by helping others (like you) launch their businesses so that they can begin their own positive impact on the planet.

I also know when you first embark on your entrepreneurial journey you just don’t have thousands of dollars to invest in custom design (yet!). So this course is available to you at an affordable investment - one that you can make happen even if you haven’t made your first sale. You’ll finish this course with clarity on your brand strategy along with supporting designs… all in the name of you making a living through creating positive change.



Heart-Centered Creative Entrepreneurs

If you run a creative business, you'll run across brand design needs on a consistent basis. This course will equip you to create branded graphics as those needs arrive.

Mission-Driven Bloggers

Custom blog graphics and media kits have the potential to level up your blog and make it more professional. These items can set you apart from the millions of other blogs out there.

Healers and Light-Bearers

For those whose work spiritual work and healing, creating a consistent brand will only amplify the reach of the work you already do. This course will equip you to create branded graphics as the need arises in your business.


Whether you're a calligrapher, illustrator, hobbyist, photographer or painter, the ability to present yourself in a way that is aligned with your artistic and also professional, will open you up to great opportunities in an increasingly digital age.


Kind words from the
Visionary Branding Course community:


“I tell new business owners to take your Visionary Branding course. If it weren't for you, I would have paid so much more for my website because of the amount of time it would have taken to articulate my vision. All my Canva work is built on your branding basics.”

Lisa Freeman Chaney, Intuitive Counselor


"Hey Nadia, I wanted to share that I'm really enjoying your Visionary Branding Course. I'm still just under halfway done but I felt to share that I love how you break things down in a simple way while still giving a lot of depth to each exercise… These exercises are so so helpful and I'm feeling excited to bring in some good vibes [to my design business]. Visionary Branding Course is also a great supportive course to some of the personal development work I've been doing."

— Yari A, Yari Doodles


“I participated in your Visionary Branding Course a couple of summers ago. Your program helped me tremendously in terms of updating and creating a whole new brand when it comes to what my horses and I are offering in the world. Thank you for sharing that with me.”

— Sara Willerson, Equine Facilitated Therapist


From Skillshare:


There are two ways to enroll in the Visionary Branding Course:

1 — Visionary Branding Course on my own platform:

(This option include Module 4, Skillshare does not)


Visionary Branding Course


20+ Video Lessons

Walk-through tutorials using Google Draw

Pre-designed templates for your moodboard & brand style board

Worksheets to help you apply the course content

Pay In Full $280

2 Payments of $140

Visionary Branding Course + One-to-One Strategy Sessions with Nadia


20+ Video Lessons

Walk-through tutorials using Google Draw

Pre-designed templates for your moodboard & brand style board

Worksheets to help you apply the course content

Two 30 minute brand strategy calls with Nadia to ask questions, review your work and get insight on how to tie your brand together for your specific brand. Calls must be booked within 3 months of course enrollment

Pay In Full $530

2 Payments of $265


2 — Visionary Branding Course on Skillshare:





What’s the difference between purchasing on Skillshare versus directly here?

There are a few differences between signing up for Visionary Branding Course through this site versus Skillshare.

They are:

  • On Skillshare, you will have access to the course as long as you remain a member of the Skillshare platform. Should you leave the membership, you will no longer have access to the course. When signing up to Visionary Branding Course here, you have lifetime access to the course

  • When signing up to Visionary Branding Course on directly through this page, you get access to Module 4 on how to create a conscious business

  • Signing up directly through this page is the only way to get one-to-one sessions with me so we can answer any questions for your specific brand as you develop your assets


Is there a set schedule for the course or is it self-paced?

The course is completely self-paced so you can go as quickly or as slowly as you desire. In my experience, with something as creative and personal as branding, people process the material at very different speeds. Sometimes a weekend binge is what makes sense. Sometimes, you build your brand over the next 6 months. Sometimes we get things started and need to review and revise. There is no "locked" content so you get access to everything straightaway.

What tools will I need to complete the course?

In an effort to make this course as accessible as possible, I’ve created all the templates in Google Draw with step-by-step tutorials on using them.

No need to get access to, or learn programs like Photoshop or Illustrator.

Do you have a refund policy?

I am confident that this content can help anyone get clarity around their creative business and design branding they love. However, if you complete every worksheet in the course and still don't feel I've delivered on that promise, then I'm happy to offer you a full refund. There is nothing to lose!

Still have questions?

Contact me directly by clicking here - I'm happy to answer any questions you have



I believe that we expand to fill the containers with which we are greeted. Travel has played such a huge role in my life — it's allowed me to see beyond myself and connect with people from all walks of life. Travel is my lens to humanity.

Enter Nyah Project - a Miami-based non-profit organization that provides fellowships for diverse youth from underserved communities to experience worlds beyond them and discover their true purpose.

4% of all revenue made from all sales will make its way to supporting Nyah Project and Project Soar Morocco. Learn more about this here.




© Good Axe, Inc dba Nadia Payan 2014-Present